Our Story

A real
gentleman is unfortunately a rarity these days. There are imposters who claim
they are acting gentlemanly, only seeing to the needs of beautiful women, but
in fact the true ethos is beyond them. Expier as a men’s fashion watch brand
are determined to bring back the gentleman mindset into this generation. Whilst
the term ‘gentleman’ is specific to the male gender, we at Expier feel that the
true essence of a gentleman is his wish to connect with others on a humanistic
level, from a place of mutual respect and understanding. It is not about
shallow chivalry, but it describes a person who is respectful and considerate
to all regardless of their background, gender or ethnicity. Such a person
is humble and is not gender nor status focused, and this type of existence is
not limited to the male gender. They are always aware of their surroundings and
so serving others in society comes naturally, kindly offering their services to
the most vulnerable with no ulterior motive. The ethos of a true
‘gentleman’ applies to all individuals who chooses to conduct themselves upon
these values.

Expier believes
that as fortunate beings on this planet in this lifetime, it is our duty to
live as the best versions of ourselves to serve the world in our own unique
way. These core values underpin everything we do at Expier and we intend on
establishing a community of like-minded individuals to spread compassion,
respect and implement change in our time. 

Expier is trying to look back at a time
where innovation and craftsmanship was celebrated – not for mere superficiality
or shock tactics, but to appreciate what mankind is capable of. We are now in
an age where automation has become the norm. Technology is so advanced that
we’re beginning to make human beings obsolete. But there are some things
machines lack. That is compassion and creativity. Expier aims to continue to
celebrate skilled artisans and the wonders of human dedication.

It is easy to feel lost in a world of
vanity and frivolity in the modern world. Everything is so fast paced and
disposable. Robots, conveyor belts and cheap materials make up a large
percentage of goods these days. Whilst that may mean cheaper price tags, the
items themselves have a short shelf life, which often quickly ends in
landfills. This unsustainable cycle dashes any value to the effects made and
undermines the energy used to create them. People don’t always think about
consequences nor how things are intricately linked together. How each simple
choice and action can affect another; creating a chain reaction. When thinking
of the state of the planet in its current state, it is easy to feel overwhelmed
with the vast domino effect. 

At Expier, we are determined to make a
difference in our own way. We wish to raise awareness and do our part to build
a sustainable future through collaborations and community projects. As we grow
our business, we are keen to give back to society. Some say this purely for show
but Expier is committed to following through with action. Expier is made up of
passionate individuals aiming to fulfil this not only as a company but on a
personal level.

We are aware that this may take time
and for our sincerity to shine through, but we are trying to keep our focus on
the long-term goals. We hope through our genuine efforts to have a positive
impact on the world. Whilst somethings change with the tides of time, sincerity
and compassion are some of the things that are timeless. Fostering that true
gentleman mindset, we can create a ripple effect of changes in
society.